Start Dreaming Electric with IQOS ILUMA i Electric Purple
Curiosity is Electric, and with IQOS ILUMA i Electric Purple, your spark could turn into unforgettable memories. It ignites from a colour, a touch, a vibration , a moment you can’t quite predict. Electric Dreams give you the chance to step in one of the three once-in-a-lifetime adventures in Dubai, Portugal or Slovenia, each designed to turn curiosity into stories that are vibrant, contagious, and unforgettable. Beyond Electric Dreams, there are 100 local Electric Surprises where luxury escapes, extraordinary dining, immersive experiences and stylish rewards come together to spark joy and unforgettable memories.
Whether you’re an adult smoker new to IQOS or already an IQOS user, this is your invitation to follow the spark, explore, and turn curiosity into experiences you’ll carry with you. Get ready to see where curiosity can take you!
Terms and conditions apply
What are the 3 Electric Dreams?
Electric Dreams are once-in-a-lifetime adventures located in Dubai, Slovenia and Portugal, each designed to transform curiosity into unforgettable experiences. Vibrant, contagious, and unforgettable, these experiences are more than just rewards, they are moments where emotion, excitement and discovery collide, each designed to transform curiosity into unforgettable experiences.
The Cargo-Karting – Coast of Portugal
Electric in its Boldness. Race where the city meets the sea, and waves collide off the Portuguese coast. With sea, steel, and speed, this experience is built for the curious who race in different roads.
The Beats Below Zero – Slovenia
Electric in its Contrast. Step into a glacial cathedral in Slovenia and hear ice sing through digital sound. This once-in-a-lifetime concert is crafted for the curious who follow the beats into the ice, embracing contrasts and discovering beauty in the unexpected.
Sleep-in Symphony – Dubai
Electric in its Intimacy. Sleep beneath the stage and awaken inside a symphony in Dubai. A rare and intimate experience where stillness takes centre stage, offering a moment of reflection and wonder for the curious who seek beauty in subtlety.
| Prizes** | Destination | Dates (2026) | Experience | New IQOS Users | Existing IQOS Users | ||||||
| 1st-2nd | Portugal | 23-26 September | Cargo karting | 2 winners* | 2 winners* | ||||||
| 3rd (Existing IQOS Users) | Slovenia | 1-4 October | Beats Below Zero | - | 1 winner* | ||||||
| 3rd (New IQOS Users) | Dubai | 22-25 October | Sleep-in Symphony | 1 winner* | - |
| Prizes ** |
Desti- nation |
Dates (2026) |
Expe- rience |
New IQOS Users |
Exist- ing IQOS Users |
| 1st -2nd |
Portu- gal |
23-26 Sep- tember |
Cargo kart- ing |
2 winners* |
2 winners* |
| 3rd (Exist -ing IQOS Users) |
Slovenia | 1-4 October |
Beats Below Zero |
- | 1 winner* |
| 3rd (New IQOS Users) |
Dubai | 22-25 October |
Sleep- in Sym- phony |
1 winner* |
- |
*each winner is entitled to bring one (1) plus-one for the experience, subject to Terms & conditions.
Discover how to participate for a chance to win one of these specially curated once-in-a-lifetime experiences on the Electric Purple page. Terms and conditions apply.
What are Electric Surprises?
In addition to the three Electric Dreams, Electric Purple also offers a hundred local Electric Surprises in Malaysia that you can win. These surprises are designed to keep curiosity alive, adding a small spark of excitement and surprise to your moments.
Discover local luxury escapes, extraordinary dining, immersive experiences and stylish Electric Rewards come together to spark curiosity and make your moments electric.
Prizes include:
| Prizes** | Experiences | New IQOS Users | Existing IQOS Users | ||||
| 4th-6th | 3 Days 2 Nights at Banjaran Hotsprings | 3 winners* | 3 winners* | ||||
| 7th-8th | 3 Days 2 Nights Star Dream Cruises | 2 winners* | 2 winners* | ||||
| 9th-11th | 1 Night Stay at JW Marriot + Xuyan Dining Show | 3 winners* | 3 winners* | ||||
| 12th-13th | 1 Night Stay at KL Hilton Sentral + Banquet of Hoshena | 2 winners* | 2 winners* |
| Prizes** | Experiences | New IQOS Users | Existing IQOS Users | |||||
| 4th-6th | 3 Days 2 Nights at Banjaran Hotsprings | 3 winners* | 3 winners* | |||||
| 7th-8th | 3 Days 2 Nights Star Dream Cruises | 2 winners* | 2 winners* | |||||
| 9th-11th | 1 Night Stay at JW Marriot + Xuyan Dining Show | 3 winners* | 3 winners* | |||||
| 12th-13th | 1 Night Stay at KL Hilton Sentral + Banquet of Hoshena | 2 winners* | 2 winners* |
*each winner is entitled to bring one (1) plus-one for the experience, subject to Terms & conditions.
| Prizes** | Items | New IQOS Users | Existing IQOS Users | |||||
| 14th-16th | Apple Watch | 2 units | 2 units | |||||
| 17th-18th | Samsung Galaxy Tab | 3 units | 3 units | |||||
| 19th-23rd | UGalaxy Sync Eye Massager | 5 units | 5 units | |||||
| 24th-28th | Beats Solo Wireless Headphone | 5 units | 5 units |
|||||
| 29th-41st | OSIM uZAP Gun Mini | 12 units | 12 units | |||||
| 42nd-53rd | JBL Tune Buds 2 | 13 units | 13 units |
| Prizes** | Items | New IQOS Users | Existing IQOS Users | |||||
| 14th-16th | Apple Watch | 2 units | 2 units | |||||
| 17th-18th | Samsung Galaxy Tab | 3 units | 3 units | |||||
| 19th-23rd | UGalaxy Sync Eye Massager | 5 units | 5 units | |||||
| 24th-28th | Beats Solo Wireless Headphone | 5 units | 5 units |
|||||
| 29th-41st | OSIM uZAP Gun Mini | 12 units | 12 units | |||||
| 42nd-53rd | JBL Tune Buds 2 | 13 units | 13 units |
**Ranking of prizes is dependent on:
- New IQOS Users: valid entry with the most creative submission. For more details, please refer to the Terms & Conditions.
- Existing IQOS Users: the number of successful referrals made during the contest period (from 28 Jan to 31 March 2026, both dates inclusive). Referrals made before 28 January 2026 will not be considered.
How to Participate for a Chance to Win an Electric Dream or Electric Surprises?
- New to IQOS?
Purchase the new Electric Purple or any IQOS ILUMA device, register it, and submit your creative entry* for a chance to win amazing prizes, subject to the contest terms and conditions.
*Your creative entry must be an original, faceless photo featuring your IQOS ILUMA device with at least one purple element and complies with the content guidelines in the Terms and conditions.
Refer as many adult friends or family members* to purchase any IQOS ILUMA device and register it for a chance to win amazing prizes, subject to the contest terms and conditions.
*For adult smokers who have not purchased and registered an IQOS, lil or VEEV device and would otherwise continue smoking or using other nicotine products.
You can explore and buy your favourite device online:
- IQOS ILUMA i PRIME Electric Purple
- IQOS ILUMA i Electric Purple
- IQOS ILUMA i ONE Electric Purple
Or find your nearest store using the IQOS Store Locator.
Turn curiosity into moments of surprise and bring a new opportunity to experience something electric. The contest period is scheduled to take place from 28 January until 31 March 2026, with both dates included as contest period. Terms and conditions apply.
What Happens After Participating and When Will I Know if I Won?
Once you’ve registered or taken the necessary steps to participate in the Electric Dreams, IQOS will reach out to you via email and phone within 30 days after the end of the Contest Period if you won one of the three Electric Dreams or one of the hundred local Electric Surprises.
Your spark of curiosity could turn into an experience or surprise that’s truly unforgettable, so stay tuned and be ready to embrace the moment when it comes.
