How curious are you?
IQOS is a tobacco heating device.
Not a vape device.
IQOS is a tobacco heating device.
Not a vape device.
IQOS is a tobacco heating device.
Not a vape device.
IQOS leaves less smell on your hands, hair and clothes. It is less likely to bother people around you.*
*85% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
IQOS always heats, never burns.
If you're an adult smoker looking for a smoke-free alternative, IQOS is here to support you on your journey.
Want 10% OFF* your
first IQOS device?
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IQOS always heats,
never burns.
IQOS always heats,
never burns.
*Only applicable for first device.
*Only applicable for first device.
The IQOS story:
shaping a smoke-free future.
A story of IQOS born out of curiosity. With $9 billion invested in R&D, that idea took shape as the first IQOS device in 2014. Since then, there are more than 33.8 million* IQOS users globally, and the story continues.
What if one turn can change your whole journey?
A story of IQOS born out of curiosity. With $9 billion invested in R&D, that idea took shape as the first IQOS device in 2014. Since then, there are more than 33.8 million* IQOS users globally, and the story continues.
What if one turn can change your whole journey?
A story of IQOS born out of curiosity. With $9 billion invested in R&D, that idea took shape as the first IQOS device in 2014. Since then, there are more than 33.8 million* IQOS users globally, and the story continues.
What if one turn can change your whole journey?
A story of IQOS born out of curiosity. With $9 billion invested in R&D, that idea took shape as the first IQOS device in 2014. Since then, there are more than 33.8 million* IQOS users globally, and the story continues.
What if one turn can change your whole journey?
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of
August 2025. PMI heat-not-burn product users for whom IQOS compatible
products represent a portion of their daily usage over the past 7 days.
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of August 2025. PMI heat-not-burn product users for whom IQOS compatible products represent a portion of their daily usage over the past 7 days.
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of August 2025. PMI heat-not-burn product users for whom IQOS compatible products represent a portion of their daily usage over the past 7 days.
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of August 2025. PMI heat-not-burn product users for whom IQOS compatible products represent a portion of their daily usage over the past 7 days.
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of August 2025.
PMI heat-not-burn product users for whom IQOS compatible products represent a portion
of their daily usage over the past 7 days.
Hard to choose?
Compare the IQOS ILUMA i range to see which device is right for you.
New
IQOS ILUMA i PRIME
Our most refined and intelligent.
RM499.00
Pause Mode- Touch Screen
- Autostart
- Up to 3 consecutive uses*
New
IQOS ILUMA i
Flexible and effortless.
RM259.00
Pause Mode- Touch Screen
- Autostart
- 2 consecutive uses
New
IQOS ILUMA i ONE
Compact device. Seamless experience.
RM129.00
- Pause Mode
- Touch Screen
- Autostart
- 20 consecutive uses
*Only available during the first 3 minutes of the session. When pause is activated, it gives you up to two consecutive sessions and pause is available only for one of them.
Hard to choose?
Compare the IQOS ILUMA i range to see which device is right for you.
New
IQOS ILUMA i PRIME
Our most refined and intelligent.
RM499.00
New
IQOS ILUMA i
Flexible and effortless.
RM259.00
New
IQOS ILUMA i ONE
Compact device. Seamless experience.
RM129.00
*Only available during the first 3 minutes of the session. When pause is activated, it gives you up to two consecutive sessions and pause is available only for one of them.
Other related topics.
Troubleshooting
Sometimes a quick fix is all it takes, let us help you to troubleshoot your IQOS ILUMA i PRIME device.
First steps
Learn how to use your IQOS ILUMA i PRIME device and find quick tips.
FAQs
Find a response to your most common questions.