Tobacco heating device. Not a vape device.
With IQOS ILUMA's innovative SMARTCORE INDUCTION SYSTEM™, we are taking tobacco heating to the next level by heating tobacco from within for an altogether better, cleaner and more consistent experience.
IQOS leaves less smell on your hands, hair and clothes. It is less likely to bother people around you.*
*85% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
Heating is better than burning.
IQOS devices heat tobacco without combustion, for a cleaner experience with no fire, ash, or smoke smell.
The choice is yours to explore.
There are more than 33.8 million* IQOS users globally.
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of August 2025. PMI heat-not-burn product users for whom IQOS compatible products represent a portion of their daily usage over the past 7 days.
Services & Privileges
Services & Privileges
Care you can count on, privileges to inspire you.
Care you can count on, privileges to inspire you.
Services & Privileges
Services & Privileges
Care you can count on, privileges to inspire you.
Care you can count on, privileges to inspire you.
Loyalty rewards
Get rewarded when you refer IQOS to your adult user friends*.
Reassurance
Rapid replacement and international assistance.
*Adults who would otherwise continue to smoke or use other nicotine products.
