Discover the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS.

Flying elephant

Tobacco
satisfaction made possible.

IQOS heats tobacco stick without burning it, to deliver real tobacco taste satisfaction without cigarette smoke smell.

IMPORTANT INFORMATION: IQOS is not risk-free, it delivers nicotine which is addictive.

Burnt toast compared to a Iluma holder.

IQOS doesn't burn tobacco.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke smell.

IMPORTANT INFORMATION: IQOS is not risk-free, it delivers nicotine which is addictive.

Car exhaust

IQOS produces less harmful chemicals than cigarettes.

IQOS heats tobacco stick without burning it and produces on average 95% less harmful chemicals compared to cigarettes*.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS
is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See “Important Information” on IQOS.com.

Difference between three puffs of cigarette smoke and three puffs of IQOS tobacco vapour.

IQOS vs cigarette comparison.

IQOS vs. cigarettes comparison, watch the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour. Just one of the many reasons to stop burning and start heating with IQOS.

A Jade Green IQOS ILUMA PRIME Pocket Charger and Holder.

Next level tobacco heating device.

Our newest tobacco heating devices are packed with breakthrough induction technology for next level tobacco experience.

Discover IQOS ILUMA

Services & Privileges

Services & Privileges

Care you can count on, privileges to inspire you.

Care you can count on, privileges to inspire you.

Services & Privileges

Services & Privileges

Care you can count on, privileges to inspire you.

Care you can count on, privileges to inspire you.

Loyalty rewards

Get rewarded when you refer IQOS to your adult user friends*.

Reassurance

Rapid replacement and international assistance.


Discover more

*Adults who would otherwise continue to smoke or use other nicotine products.