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IQOS ILUMA is your key to
unlock Electric Dreams and
other amazing prizes.
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IQOS ILUMA is your key to unlock Electric Dreams and other amazing prizes.
Terms and conditions apply
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Recent Articles
Traveling with Tobacco Heating Devices
Get travel rules for flying with tobacco heating devices, covering security, carry-on, and safety tips.
Technology & Research 03/02/2026
Recycling Tobacco Heating Devices in Malaysia
Learn how to responsibly recycle tobacco heating devices in Malaysia following local guidelines.
About IQOS - Tobacco Heating Device 03/02/2026
What is IQOS ILUMA i Electric Purple
Discover Electric Purple, the new IQOS ILUMA i range colour. Start the journey for a chance to win one of the 3 Electric Dreams or other amazing prizes with IQOS.
IQOS News 30/01/2026
About IQOS - Tobacco Heating Device
IQOS ILUMA series: Discover the difference between IQOS ILUMA, IQOS ILUMA PRIME and IQOS ILUMA ONE
Our newest tobacco heating devices are packed with breakthrough induction technology for next-level sensorial experience. Each heated tobacco device in the IQOS ILUMA series are paired with the all-new SMARTCORE INDUCTION SYSTEMTM, designed specifically for IQOS ILUMA. These bladeless devices heat the tobacco within the stick, without burning it, to give you an altogether better and cleaner experience, with no cleaning necessary. So, whichever device from IQOS ILUMA series you choose, you can look forward to improved experience with zero tobacco residue and no need to clean, ever.
About IQOS - Tobacco Heating Device 16/10/2024
What is IQOS ILUMA?
For a smoke-free experience offering new depths, in a range of devices featuring next-level technology, simplicity and choice, it's time to switch to IQOS ILUMA.
About IQOS - Tobacco Heating Device 16/10/2024
Choosing accessories for IQOS ILUMA
There are hundreds of combinations of accessories for you to choose from if you want to personalise your IQOS ILUMA device. Looking at the large variety of IQOS ILUMA accessories that are available might feel overwhelming at first. Fortunately, help is at hand. Here’s our guide to making sure the accessory that’s caught your eye is compatible with the device you’ve chosen; whether that’s an IQOS ILUMA PRIME, an IQOS ILUMA or an IQOS ILUMA ONE.
About IQOS - Tobacco Heating Device 16/10/2024
Compare smoke-free alternatives
Smoke-Free Lifestyle: Modern Alternatives
Discover modern smoke-free alternatives that fit into today’s lifestyle.
Compare smoke-free alternatives 31/10/2025
How Do e-Cigarettes/Vapes and Heated Tobacco Systems Use Tobacco Compared to Cigarettes?
Looking to switch to smoke-free alternatives from cigarettes, but questions about tobacco holding you back? If you are an adult smoker who is interested in switching to a smoke-free alternative, one of the first things to understand is how cigarettes vs e-cigarettes/vape or heated tobacco products will differ from what you are used to.
Compare smoke-free alternatives 29/07/2024
Exploring Smoke Free Alternatives
One of the best things about the world we live in today is the range of available options. Often, a simple online search of our interests would offer a variety of options to explore; and yes, even for an adult smoker who would otherwise continue to smoke or even explore alternative nicotine products, there are plenty of options to choose from. If you are an adult smoker considering smoke-free alternatives, the best decision any smoker can make is to quit tobacco and nicotine use altogether. However, here are some helpful things you should know.
Compare smoke-free alternatives 29/07/2024
