Electric Dreams Contest Winners

Where Curiosity Sparks Unforgettable Memories

Curiosity has always been at the heart of Electric Dreams, a bold initiative by IQOS inspired by the spirit of discovery. Built around the captivating IQOS ILUMA i Electric Purple, the contest invited adult IQOS users to embrace creativity and imagination for a chance to experience once‑in‑a‑lifetime adventures designed to ignite the senses. From the rhythmic echoes of Slovenian caves to racing by the Portuguese coastline and immersive musical journeys, each Electric Dream represents a gateway into extraordinary moments where emotion, sound, and movement converge.

This year, many participants took part by registering their IQOS ILUMA devices, referring friends, and submitting creative entries featuring their unique interpretation of “Electric Purple.”

As the contest closes, we are delighted to celebrate the winners who will soon embark on these unforgettable journeys.

Electric Dreams Grand Prize Winners

Each grand prize winner is entitled to bring one (1) plus‑one for their experience, subject to Terms & conditions.

1. The Cargo-Karting – Portugal

A breathtaking adventure where sea, steel, and speed collide off the coast of Portugal - perfect for the curious who race on roads less traveled.

Prizes	Winner’s Name
Cargo-karting in Portugal	Stella S* Y Si*
Cargo-karting in Portugal	Jerome T C* Ye***
Cargo-karting in Portugal	Sharquan S**
Cargo-karting in Portugal	Velicia Ja***

2. The Beats Below Zero Experience – Slovenia

A stunning sensory plunge into a glacial cathedral, where digital sound echoes through ice - crafted for those who follow rhythm into the unknown.

Prizes	Winner’s Name
Beats below zero in Slovenia	Nurfarahin Bi* Ab* Mu***

Prizes	Winner’s Name
Beats below zero in Slovenia	Nurfarahin Bi* Ab* Mu***

3. The Sleep-in Symphony- Seoul

A rare musical retreat where stillness takes center stage - winners awaken to an orchestral performance in an intimate, otherworldly setting.

Prizes	Winner’s Name
Sleep-in symphony in Seoul	Jasper O Y Ha*

Prizes	Winner’s Name
Sleep-in symphony in Seoul	Jasper O Y Ha*

Electric Surprises – 100 Local Winners

Beyond the three flagship experiences, 100 local Electric Surprises await Malaysian participants -including luxury escapes, immersive dining, lifestyle rewards, and more designed to spark joy and wonder. All local winners will be contacted individually with further details.

A Celebration of Curiosity and Creativity

The Electric Dreams campaign was created to celebrate boldness, imagination, and the beauty of the unexpected - much like the vibrant IQOS ILUMA i Electric Purple that symbolises mystery and discovery. Through your creative submissions, referrals, and passion for pushing boundaries, you have shown how curiosity can transform everyday moments into extraordinary experiences.

A huge thank you to all participants for making this year’s contest electric. To our winners - your journey is just beginning. Prepare to step into stories you’ll carry for a lifetime.

Stay tuned on IQOS.com Malaysia for updates, upcoming experiences, and future opportunities to spark your curiosity.

This product is not risk-free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.