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IQOS and Seletti present 'Curious X: Sensorium Piazza' at Milan Design Week

IQOS and Seletti present 'Curious X: Sensorium Piazza' at Milan Design Week

At Milan Design Week 2025, IQOS presents with Seletti ‘CURIOUS X: SENSORIUM PIAZZA’, which merges the physical and digital worlds by reinterpreting the Italian piazza.

IQOS News 13/10/2025

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Seletti Collaborates with IQOS: Bold Design Meets Innovation

Seletti, the bold design brand that reimagines everyday objects like lamps or mirrors, collaborates with IQOS for a more than eye-catching new collection.

IQOS News 23/10/2025

Meet the new IQOS ILUMA i x Seletti Limited Edition

Discover the new IQOS ILUMA i x Seletti Limited Edition: all the details about the devices and accessories from this unexpected collection.

IQOS News 23/10/2025

IQOS and Seletti present 'Curious X: Sensorium Piazza' at Milan Design Week

At Milan Design Week 2025, IQOS presents with Seletti ‘CURIOUS X: SENSORIUM PIAZZA’, which merges the physical and digital worlds by reinterpreting the Italian piazza.

IQOS News 13/10/2025

About IQOS - Tobacco Heating Device

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IQOS ILUMA series: Discover the difference between IQOS ILUMA, IQOS ILUMA PRIME and IQOS ILUMA ONE

Our newest tobacco heating devices are packed with breakthrough induction technology for next-level sensorial experience. Each heated tobacco device in the IQOS ILUMA series are paired with the all-new SMARTCORE INDUCTION SYSTEMTM, designed specifically for IQOS ILUMA. These bladeless devices heat the tobacco within the stick, without burning it, to give you an altogether better and cleaner experience, with no cleaning necessary. So, whichever device from IQOS ILUMA series you choose, you can look forward to improved experience with zero tobacco residue and no need to clean, ever.

About IQOS - Tobacco Heating Device 16/10/2024

What is IQOS ILUMA?

For a smoke-free experience offering new depths, in a range of devices featuring next-level technology, simplicity and choice, it's time to switch to IQOS ILUMA.

About IQOS - Tobacco Heating Device 16/10/2024

Choosing accessories for IQOS ILUMA

There are hundreds of combinations of accessories for you to choose from if you want to personalise your IQOS ILUMA device. Looking at the large variety of IQOS ILUMA accessories that are available might feel overwhelming at first. Fortunately, help is at hand. Here’s our guide to making sure the accessory that’s caught your eye is compatible with the device you’ve chosen; whether that’s an IQOS ILUMA PRIME, an IQOS ILUMA or an IQOS ILUMA ONE.

About IQOS - Tobacco Heating Device 16/10/2024

Compare smoke-free alternatives

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How Do e-Cigarettes/Vapes and Heated Tobacco Systems Use Tobacco Compared to Cigarettes?

Looking to switch to smoke-free alternatives from cigarettes, but questions about tobacco holding you back? If you are an adult smoker who is interested in switching to a smoke-free alternative, one of the first things to understand is how cigarettes vs e-cigarettes/vape or heated tobacco products will differ from what you are used to.

Compare smoke-free alternatives 29/07/2024

Exploring Smoke Free Alternatives

One of the best things about the world we live in today is the range of available options. Often, a simple online search of our interests would offer a variety of options to explore; and yes, even for an adult smoker who would otherwise continue to smoke or even explore alternative nicotine products, there are plenty of options to choose from. If you are an adult smoker considering smoke-free alternatives, the best decision any smoker can make is to quit tobacco and nicotine use altogether. However, here are some helpful things you should know.

Compare smoke-free alternatives 29/07/2024

Smoking Cigarettes to Smoke-Free Alternatives

This article explores what these products are – from heated tobacco and e-cigarettes to nicotine pouches, and how they work. Importantly, these wide-ranging product types present an alternative to continued smoking. These products are not risk-free and nicotine, which is an addictive substance.

Compare smoke-free alternatives 28/06/2024