IQOS is a revolutionary tobacco heating system designed to heat, rather than burn, a specially designed tobacco stick within a precisely controlled temperature range. It generates aerosol with real tobacco taste without the use of fire. IQOS is comprised of a Holder, a Charger and the tobacco stick. The Holder has an innovative heating blade that heats the tobacco stick to a controlled temperature and creates a nicotine-containing aerosol. This has significantly lower levels of harmful and potentially harmful constituents (“HPHCs”) than cigarette smoke.