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Why doesn’t my IQOS ILUMA device start when I insert a HEETS tobacco stick?

It won’t start because the IQOS ILUMA is designed to be used only with the brand new, fully sealed TEREA tobacco sticks. Its innovative SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick, instead of burning it, for an altogether better, cleaner and more pleasurable experience. And do remember that TEREA tobacco sticks won't work with previous IQOS generations and may cause damage to your device. 

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. 

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

For more details, please refer to the Important Information section at iqos.com.