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What Is IQOS Iluma?

The all-new IQOS ILUMA device with TEREA sticks takes heated tobacco to the next level of tobacco enjoyment. Its innovative SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick, instead of burning it, for an altogether better, cleaner and more pleasurable experience. On top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

TEREA offers a wide range of real tobacco flavors, whether you prefer rich and balanced or fresh and aromatic blends, to give you new depths of sensorial pleasure. 

There’s more. Innovative technology enhances and elevates your tobacco moments, while intuitive features and customization allow you to personalize your device to your tastes and needs. 

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. 

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

For more details, please refer to the Important Information section at iqos.com.

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com