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What is Heat-Not-Burn Technology?

Heat-Not-Burn technology, also known as IQOS HeatControl™ is a technology that is able to heat tobacco to a lower temperature, less than 350° C, so that the burning process does not occur in the tobacco sticks. Therefore, IQOS does not produce smoke, ash and odor.

The reason IQOS heats tobacco rather than burns it is quite simple: burning tobacco releases high amounts of harmful chemicals. By preventing the burning of tobacco, we can significantly reduce the amount and level of harmful chemicals produced.