Smoke-Free IQOS Technology Innovation

IQOS produces significantly fewer harmful chemicals and does not involve the tobacco burning process found in traditional cigarettes. With its innovative tobacco stick heating system, IQOS becomes a better choice for adult smokers looking to switch to smoke-free products. However, it's crucial to note that IQOS devices and other electronic cigarettes contain nicotine, which can be addictive. Nevertheless, IQOS devices generate 95% fewer harmful chemicals compared to cigarettes.*

*95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.  See Important Information on IQOS.com.

How IQOS Works

IQOS smoke-free devices are designed to heat tobacco sticks, not burn them. As known, the combustion byproduct of conventional cigarettes is tar, the residue left after burning tobacco products. In contrast, IQOS devices do not produce tar because they heat tobacco instead of burning it. IQOS produces aerosol different from "tar" and contains significantly fewer harmful chemicals.*

* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

Aside from not burning tobacco and not producing smoke, IQOS also generates less and less intrusive odor to other people nearby.

The latest IQOS ILUMA™ device is equipped with SMARTCORE INDUCTION SYSTEM™ technology. IQOS ILUMA does not use a heating blade, making it easier for adult users when inserting the tobacco stick.

The IQOS ILUMA battery performance can be used up to 20 times, but it may vary over time depending on usage. The IQOS ILUMA™ device uses TEREA™ tobacco sticks with more flavor variants than the previous generation.

TEREA™ tobacco sticks are available in various flavors and different intensities. One of them is TEREA™ BLACK GREEN PACK, providing a strong menthol sensation combined with the taste of green fruit. You can try TEREA™ DIMENSIONS YUGEN, offering a fresh sensation with a blend of fruit and floral aroma. Discover IQOS ILUMA and various TEREA™ variants on the IQOS website.

It's important to note that IQOS devices and TEREA™ are not risk-free because they contain nicotine, which can be addictive.