Experience the Unexpected is Back! Curious?

The IQOS Curious X Experience the Unexpected program is back and bringing even more enxiting rewards than last year. This time, IQOS invites selected member on an exclusive trip to Milan, Italy!

Curious X Experience the Unexpected is IQOS’s referral program designed to encourage your friend* to make a better choice than continuing to smoke.

If you’re already an IQOS user, joining this program is easy. Simply refer at least 1 friend* to become an IQOS Member by switching to a smoke-free alternative device such as IQOS ILUMA, IQOS ILUMA I, or BONDS by IQOS.

Curious how to become an IQOS Member? Learn more on this page.

It’s not just about the trip to Milan but also you can win exclusive rewards throughout the Curious X program period, which runs from June 1 to August 31, 2025.

Refer at least One Friend* and Get a Chance to Experience the Unexpected Trip to Milan

To participate in IQOS Curious Experience the Unexpected 2025, simply follow these steps:

1. Visit IQOS.com

2. If you’re already an IQOS Member, log in to your account. If you are not yet a member, register your IQOS ILUMA, IQOS ILUMA I, or BONDS by IQOS device first.

3. Once logged in, share your referral code with at least 1 friend*

4. 5 selected members will get a special trip to Milan with IQOS. Additionaly, other participacing members also have the chance to get exclusive rewards.

*Friends are adult smokers or adult users of other nicotine-containing products (21+) and have never joined IQOS Club Indonesia.

Each friend* who purchases an IQOS ILUMA  or BONDS by IQOS device using your referral code and registers as an IQOS Member by linking their device will count as one successful referral. The more referrals you earn, the greater your chances of getting exciting rewards.

What Can You Get Through Curious X Experience the Unexpected 2025?

5 lucky IQOS Members will be selected to get special trip to Milan, Italy. This experience offers a chance to immerse yourself in the artistic and cultural richness of Milan.

During the trip, you’ll explore Milan’s breathtaking sight, history, art, and culture, visit iconic attractions, and savor authentic Italian cuisine. Don't miss the chance to attend exclusive events in Milan, Italy, and meet other IQOS members from around the world.

IQOS Members who collect referral points during the campaign will also have opportunity to get special rewards and exclusive collaboration merchandise.

For more information about IQOS Curious X Experience the Unexpected 2025, visit this page or Instagram @iqos_id.