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IQOS News
What Is Harm Reduction When It Comes to Heated Tobacco?
The significant harm that smoking cigarettes can cause is well-known, but did you know the biggest risks of tobacco/smoking come from when a cigarette is burnt? The reduction of risk that comes with IQOS when compared to cigarettes can be a huge factor in an adult smoker’s decision to switch.
What Does Harm Reduction Mean?
Simply put, harm reduction involves reducing damaging factors that may pose a risk. In relation to smoking, although it does not remove the risk of harm completely, switching to IQOS heated tobacco from cigarettes may reduce the risks of smoking. This is because there is no combustion. Did you know that switching completely to IQOS presents less risk to your health than continuing to smoke? After all, IQOS emits 95% less harmful chemicals compared to cigarettes*, and does not produce smoke.
Important information: IQOS is not risk-free and provides nicotine, which is addictive.
*95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk. See Important Information on IQOS.com
What Are the Health Risks of Cigarettes?
Cigarettes are widely known to be harmful. The toxic chemicals, such as carbon monoxide and tar, that come from burning cigarettes can cause serious damage to your health. That’s why harm reduction can be so important for adults who would otherwise continue to smoke. In IQOS heated tobacco, an adult smoker can find a satisfying tobacco experience that presents less risk than continuing to smoke*.
Important Information: IQOS is not risk-free and provides nicotine which is addictive.
*Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
How Does Heated Tobacco Work?
Cigarettes burn tobacco at 400 º Celsius, rising to 800 º in some cases. IQOS optimally heats tobacco up to 350º Celsius, avoiding combustion. This means no smoke is created. Instead, there is a tobacco vapor that contains on average 95% lower levels of harmful chemicals than cigarette smoke, presenting less risk to your health than continued smoking*.
Important Information: IQOS is not risk-free and provides nicotine which is addictive.
*95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk. See Important Information on IQOS.com
IQOS heated tobacco devices use a ceramic blade to optimally heat the tobacco. IQOS HEATCONTROL TECHNOLOGY controls the temperature, providing a satisfying taste and experience.
The latest IQOS device, the IQOS ILUMA, uses SMARTCORE INDUCTION TECHNOLOGY, a new way to heat not burn tobacco. This product accompanies the latest heated tobacco sticks, TEREA. Both IQOS ILUMA and TEREA have been crafted with extensive research to give adult smokers an authentic tobacco experience.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
More information on IQOS website.
Learn more about heated tobacco.
Can Heated Tobacco Be Less Harmful Than Cigarettes?
Many adult smokers believe that nicotine is the cause of harm in smoking. In fact, it is the burning of tobacco which creates significant risk as harmful chemicals are released in the smoke. By removing combustion (or burning) and heating the tobacco instead, IQOS emits 95% less harmful chemicals compared to cigarettes*.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
At IQOS, we’re committed to providing a smoke-free future, with less harmful options for adult smokers who would otherwise continue to smoke or use nicotine products. However, the best recommendation for your health is to stop nicotine consumption entirely.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
See Important Information on IQOS.com
Examples of Harm Reduction Effects When Using IQOS Heated Tobacco Products
- IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.* IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.
- IQOS produces no ash
- IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes**.
Not only does IQOS heated tobacco reduce the level of harmful chemicals, it also has no negative effect on indoor air quality***. With no second-hand smoke and less smell, there‘s less impact on those around you.
Important information: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS is not risk free, and provides nicotine which is addictive.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk.
**We measured the levels of certain harmful chemicals prioritized for reporting by renowned public health organizations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
***PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
