Advantages of IQOS as a Smoke-Free Device

The different from conventional cigarettes that rely on combustion, the IQOS device utilizes heating on the tobacco stick. By heating the tobacco stick, the IQOS device becomes a better alternative for adult users. IQOS produces 95% lower levels of harmful chemicals than cigarettes.* The tobacco sticks in the IQOS device also come in a variety of flavors.

*95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com.

IQOS also offers an experience of enjoying the authentic taste of tobacco. IQOS is not risk-free and contains nicotine, which is addictive.

Advantages of the IQOS Device

"Tar" is the residue from smoke after tobacco products are burned. IQOS does not produce tar because it heats tobacco instead of burning it. IQOS produces aerosol different from "tar" and contains significantly fewer harmful chemicals.*

* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

IQOS, a Smoke-Free Device

Moreover, IQOS device does not produce ash and provides the authentic taste of the tobacco stick. You can easily insert the TEREA™ tobacco stick into the IQOS device using the IQOS ILUMA device.

Equipped with BLADELESS technology, you don't need to clean the IQOS ILUMA device after use. The IQOS ILUMA device offers you convenience in maintenance and is equipped with various advanced features and smart gestures such as:

1. Autostart, The IQOS ILUMA holder will automatically start the heating process when you insert TEREA™. This feature can be activated or deactivated through the IQOS app.

2. Lift Up. By lifting the IQOS ILUMA holder when not in use, the light will illuminate to show how many uses remain.

3. Double Tap, Double-tap the holder during use, and the holder will vibrate to show how many uses remain:

3 Vibrations: 75-50%

2 Vibrations: 50-25%

1 Vibration: <25%

It's important to always charge the Pocket Charger with the official IQOS power adapter to ensure the longevity of your IQOS device. More information about charging, purchasing the IQOS ILUMA device, and TEREA™ tobacco sticks can be found on the IQOS.com online store.

Remember, IQOS products are not risk-free and contain nicotine that can be addictive. Our smoke-free products are not an alternative for quitting smoking and are not designed as smoking cessation aids.