Our movement to participate.

There’s nothing quite like the feeling of belonging and being closer to those who matter the most.

A person with long finger nails. Holding an IQOS device.

It's about belonging.

Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.

With IQOS you can enjoy special moments where everyone feels comfortable.

I IQOS Because…

"Since using IQOS, I found a place, a community, I share a space that fits me. IQOS = elegance, innovation and style. All in one element."


"The truth is life quality is better with IQOS. There's no bad smell, it's more comfortable for you and the ones around you."


This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

Share your story in IQOS Stories

Share your IQOS Experience here.

Share your story

A gold IQOS device in its holder in a person's hand.
Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder.

IQOS does not disturb people around

IQOS heats tobacco not burns it so that it doesn’t produce smoke smell lingering on your hand, hair, and furniture. Experience a cleaner way to enjoy tobacco.

Learn more

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

* Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

A smiling man holdiing an IQOS device.

Borrow IQOS device for 14 days

Borrow IQOS device for 14 days before you buy it, without any rent fee.

Borrow IQOS device