IQOS devices

Heating Tobacco, not burning it.

 Golden IOOS 3 DUO charger and holder

IQOS 3 DUOS

Ready to accompany you

With fast charging feature, enjoy two consecutive uses.

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IQOS 3 MULTI

Suitable to accompany your activities

With usage up to ten times in a row, IQOS 3 MULTI is suitable to accompany your daily routine.

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 Blue IOOS 3 MULTI holder


Same day delivery on selected cities.

Join TRY IQOS program without any rental fee* 

*Without device rental fee. T&C applies.

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A person holding an IQOS device.

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Follow your journey of switching to IQOS with us

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A person holding an IQOS device.

Because IQOS heats tobacco and doesn’t burn it, it emits 95% less harmful chemicals than cigarettes.*

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Because IQOS heats tobacco and doesn’t burn it, it emits 95% less harmful chemicals than cigarettes.*

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

A hand close to an IQOS device and Holder.

Most smokers who switch completely, quit cigarettes.

*Source: PMI Financials or estimates, Market Research, IQOS user panels 2019.

Most smokers who switch completely, quit cigarettes.

*Source: PMI Financials or estimates, Market Research, IQOS user panels 2019.

A gold IQOS device resting on a book.

No fire. No smoke. No ash.*

Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.

No fire. No smoke. No ash.*

Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.

A person holding an IQOS device.

Because IQOS heats tobacco and doesn’t burn it, it emits 95% less harmful chemicals than cigarettes.*

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

A gold IQOS device resting on a book.

No fire. No smoke. No ash.*

Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.

A hand close to an IQOS device and Holder.

Most smokers who switch completely, quit cigarettes.

*Source: PMI Financials or estimates, Market Research, IQOS user panels 2019.

Color your Day

Personalize your IQOS with a wide range of accessories

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Discover HEETS variants

IQOS and HEETS are the perfect combination to enjoy the real taste of tobacco

Discover HEETS

Compare IQOS devices

Find your perfect IQOS match.

 Gold IQOS 3 DUO
IQOS 3 DUOS

Always ready to accompany you

Blue IQOS 3 MULTI
IQOS 3 MULTI

Heat and repeat