What is IQOS
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.
Important information: IQOS is not risk free.Discover IQOS
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA PRIME
Refined and advanced.
Effortless and enjoyable.
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
I IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.