Curiosity is the beginning of a life better lived.
Do something new. Explore the world outside your comfort zone.
IQOS is the no.1* heated tobacco product in the world. We provide a new way to tobacco pleasure without burning it, free of ash and smoke.
Important information: IQOS is not risk free.
Curious?
*PMI global estimate of total In-Market Sales of Heated Tobacco Units as of September 2023.
Choose the right device for you.
Refined and advanced.
Effortless and enjoyable.
Pocket-sized and ideal on the go.
IQOS ILUMATM is designed to be used only with TEREATM sticks. Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.
Discover a world
full of flavor
Discover a world full of flavor
Explore various flavor option. From the sensation of fresh tobacco to a new and special choice of clove flavors.
Explore various flavor option. From the sensation of fresh tobacco to a new and special choice of clove flavors.
Discover your
style.
Discover your style.
Mix and match your device with our various accessories.
Mix and match your device with our various accessories.
Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Find out why millions of adult smokers worldwide are switching to IQOS.
Better not burnt
No smoke
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
We accept
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