What is IQOS ILUMA?
The new IQOS ILUMA device with TEREA sticks is our most advanced heated tobacco device that takes heated tobacco to the next level. Its innovative SMARTCORE INDUCTION SYSTEM heats the tobacco from within the TEREA stick instead of burning it for an altogether better, cleaner experience compared to previous IQOS devices. On top of all that, it continues to emit, on average, 95% less harmful chemicals compared to cigarettes. *
Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
The TEREA tobacco sticks offer a wide range of real tobacco blends. Classic, menthol or aromatic tobacco, you’ll be able to find your favourite variant.
The new IQOS ILUMA heated tobacco device is designed to be used only with SMARTCORE STICKS. Do not use IQOS ILUMA and TEREA SMARTCORE STICKS with previous IQOS generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA SMARTCORE STICKS. This product contains a sharp metal part, which can cause serious injury if swallowed. Keep out of reach of children and pets.
For more details, please refer to the Important Information section at iqos.com.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com
What’s new about IQOS ILUMA?
The new IQOS ILUMA range has 3 devices available:
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IQOS ILUMA PRIME is our premium device with the most innovative design and materials.
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IQOS ILUMA is similar to IQOS ORIGINALS DUO by design but with different technology.
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IQOS ILUMA ONE is the new generation all-in-one pocket-sized solution for adult consumers to use the device on the go.
The pioneering SMARTCORE INDUCTION SYSTEM in IQOS ILUMA devices and TEREA tobacco sticks completely reinvents the way tobacco is heated. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM is an innovative metal heating element placed inside the stick and coated with stainless steel for seamless heating of tobacco. This means your tobacco is heated from the core and provides a real tobacco taste without any cleaning required.
That’s not all. The innovative TEREA SMARTCORE STICKS work exclusively with IQOS ILUMA devices to give you cigarette-like satisfaction* with improved draw and taste consistency. Many consumers agree that IQOS ILUMA provides a better taste than previous IQOS generations.**
* Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
** 63% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
IQOS ILUMATM is designed to be used only with SMARTCORE STICKS. Do not use IQOS ILUMA and TEREA SMARTCORE STICKS with previous IQOS generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA SMARTCORE STICKS. This product contains a sharp metal part, which can cause serious injury if swallowed. Keep out of reach of children and pets.
For more details, please refer to the Important Information section at iqos.com.
Is IQOS ILUMA for me?
Whether you're an adult smoker looking to make a switch from cigarettes to a smoke-free alternative or an adult consumer who wants to upgrade from a previous IQOS device, with IQOS ILUMA, the transition is effortless. It delivers the real tobacco taste, you know.
Plus, with the extensive TEREA range, you can choose from familiar and carefully crafted tobacco classics to more distinct aromatic blends. TEREA sticks work only with IQOS ILUMA’s pioneering SMARTCORE INDUCTION SYSTEM to give you real tobacco taste with improved draw and taste consistency without the need to clean your device.
Check out our tips on how to best use the new IQOS ILUMA device (change settings, storage, etc.) {link to the how to use FAQ landing page}
IQOS ILUMATM is designed to be used only with SMARTCORE STICKSTM. Do not use IQOS ILUMATM and TEREA SMARTCORE STICKSTM with previous IQOS generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA SMARTCORE STICKS™. This product contains a sharp metal part, which can cause serious injury if swallowed. Keep out of reach of children and pets.
For more details, please refer to the Important Information section at iqos.com.
How does IQOS ILUMA heat the tobacco?
The pioneering SMARTCORE INDUCTION SYSTEM in the new IQOS ILUMA device and TEREA tobacco sticks completely reinvents the way tobacco is heated. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM is an innovative metal heating element placed inside the TEREA stick and coated with stainless steel for seamless heating of the tobacco. Unlike our previous models and heated tobacco sticks, it is heated from the core with sealed ends, offering an altogether better and cleaner heated tobacco experience. And on top of all that, it continues to emit, on average, 95% lower levels of harmful chemicals than cigarettes*.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com
IQOS ILUMA is designed to be used only with TEREA SMARTCORE STICKS. Do not use IQOS ILUMA and TEREA SMARTCORE STICKS with previous IQOS generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA SMARTCORE STICKS. This product contains a sharp metal part, which can cause serious injury if swallowed. Keep out of reach of children and pets. For more details, please refer to the Important Information section at iqos.com.
