Rethink Tobacco

HEETS made for IQOS

IQOS and HEETS are the perfect combination to enjoy the real taste of tobacco.

Learn more about heated tobacco

What are HEETS?

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

A new tobacco taste experience

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette. 

*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.

Tobacco taste

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

Buy HEETS

What are HEETS?

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

A new tobacco taste experience

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette. 

*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.

Tobacco taste

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

Buy HEETS

Try our flavours

Heets Sienna

HEETS Sienna Selection

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

Explore the flavour range

HEETS Amber Selection

HEETS Amber Selection

Balanced and roasted.

Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Explore the flavour range

HEETS Silver Selection

Refined and toasted.

Silver Selection is a balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Explore the flavour range

HEETS Russet Selection

Robust & Malty. A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Explore the flavour range

HEETS Turqoise Selection

Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Explore the flavour range

HEETS Yellow Selection

Mild and zesty.

Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Explore the flavour range

HEETS PURPLE WAVE (0.5)

Crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.

Explore the flavour range

How we make HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick

Inside a tobacco manufacturing facility

How long does a HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.​ As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

Find your perfect puff with IQOS

Find your perfect puff with IQOS

Tobacco journey.

HEETS made for IQOS

Learn more

Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer. 

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

From farmer to consumer. 

From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Close up of a white IQOS holder with HEETS stick in a person's hand

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Tobacco field at sunset

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. 

Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. 

Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer. 

From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Tobacco field at sunset

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. 

Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Close up of a white IQOS holder with HEETS stick in a person's hand

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.