What are HEETS?
HEETS are specially designed real tobacco sticks that are heated by your IQOS device rather than being burned like cigarettes - with no smoke, no ash and less smell.
Tobacco taste
HEETS tobacco sticks are produced with the highest level of precision to offer consistency and a high-quality tobacco taste experience.
Know your HEETS
Each pack of HEETS contains 20 tobacco sticks. One HEETS stick lasts roughly the same time or number of puffs as a cigarette.
Widely available
HEETS are available to purchase online at IQOS.com, in IQOS stores and various convenience stores. Find your nearest store.
Try our flavours
HEETS Silver Selection
Refined and toasted. Silver Selection is a balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.
HEETS Sienna Selection
Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.
HEETS Turquoise Selection
Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
HEETS Russet Selection
Robust & Malty. A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.
HEETS PURPLE WAVE (0.5)
Crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.
HEETS Amber Selection
Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
HEETS Yellow Selection
Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
Helpful information
IQOS and HEETS were designed to provide you with tobacco satisfaction and duration similar to the one you get from cigarettes. Each HEETS stick can last up to 6 minutes or 14 puffs, a duration similar to that of a cigarette. And the way you puff impacts how long HEETS last.
The HEETS tobacco sticks are designed specifically for IQOS and its length is optimal to be used by the IQOS Holder. The average experience duration is about the same as smoking a conventional cigarette.
HEETS tobacco sticks taste different to cigarettes because the tobacco is heated rather than burned. By heating tobacco the true taste of tobacco is released. HEETS are made from a specially selected blend of tobacco in order to provide tobacco taste and satisfaction that replicates as much as possible what adult smokers expect.
Yes, HEETS tobacco sticks contain nicotine, which is addictive. Nicotine is naturally present in the tobacco used in HEETS. It is released in the vapor that is generated during the IQOS usage.
