Switch now and
get 3 HEETS

95% fewer harmful chemicals.

Compared to cigarettes.*
Because the tobacco is heated and not burned.

Switch now

*Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

14,7 million* adult smokers​
have already switched to​
IQOS.​

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.