Next level IQOS.

Coming soon.

Benefits of IQOS

Discover the reasons why millions* of adult smokers around the world have switched to IQOS

IQOS Originals DUO holder, next to a cigarette

IQOS Originals DUO holder, next to a cigarette with smoke

IQOS Originals DUO holder, next to an ashtray

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS adult user panels and PMI Market Research. Status as of March 2023. IQOS adult users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Coming soon.

Next level forward.

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