IQOS Unveils Immersive Flagship Boutique in Glorietta, Elevating the Retail Experience for Legal-Aged Nicotine Users

PMFTC, the Philippine affiliate of Philip Morris International (PMI), is proud to announce the official opening of its new IQOS Boutique in Glorietta, a multi-sensory flagship space designed to immerse legal-aged nicotine users in the innovative IQOS world through scent, taste, personalization, and art. This latest expansion underscores PMFTC’s unwavering commitment to offering elevated experiences and accelerating its smoke-free future vision in the Philippines.

IQOS continues to redefine how legal-aged nicotine users engage with its smoke-free alternatives, building on its cutting-edge technology that heats tobacco instead of burning it. The new Glorietta boutique stands as a testament to this ethos, offering a premium and experience-driven environment that goes beyond traditional retail.

“The new IQOS Boutique in Glorietta represents the evolution of how we connect with legal-aged nicotine users,” said Gijs De Best, President of PMFTC. “This space was designed to ignite curiosity through scent, taste, personalization, and art while showcasing IQOS innovation. We are proud to open a boutique that elevates the retail experience and brings our smoke-free vision to life in a way that feels modern, premium, and immersive.”

As IQOS’ newest flagship in Glorietta, the boutique offers a first-of-its-kind multi-sensory retail journey. Visitors can explore a unique Scent Experience, a first in any IQOS Store in the Philippines. To celebrate its grand opening, the IQOS Boutique in Glorietta will also feature a Mocktail Pairing Bar and an Engraving Station for IOQS users to personalize their devices, which are available for a limited time only. An exclusive art wall installation further teases an upcoming IQOS x ISABEL collaboration, fostering a hub for curiosity, creativity, and personalization. The launch will feature a curated, by-batch immersive experience, ensuring every visitor enjoys a deep dive into the brand’s innovations.

This significant opening is a strong signal of IQOS’ growing presence in the Philippines and its dedication to providing adult smokers with better alternatives to continued smoking.