Seletti brings Italian flair, we bring the innovation. This bold limited edition is made to be seen.

Preorder now
       

Seletti brings Italian flair, we bring the innovation. This bold limited edition is made to be seen.

Preorder now

    
 
 
 
 
 
 
 
 
 

More than meets the eye.

LIMITED EDITION

IQOS ILUMA i PRIME x Seletti

Our most advanced device yet with a design that demands attention and sparks conversation. A bold statement piece available for a limited time only.

RM599

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IQOS ILUMA i Seletti Limited Edition

LIMITED EDITION

IQOS ILUMA i x Seletti

Whichever device you choose, you’re stepping into a world where every detail waits to be discovered. It's the ideal gift for you or your adult smoker friend*.

*Adults who would otherwise continue to smoke or use other nicotine products.

RM319

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IQOS ILUMA i Seletti Limited Edition

"The values of Seletti and IQOS complement each other perfectly: innovation and audacity."

- Stefano Seletti

Who is Seletti?

Stefano Seletti and his design brand reimagine everyday objects with audacious flair. This bold artistry collides with IQOS refined design, creating a limited edition series that plays by its own rules.

IQOS ILUMA i Seletti Limited Edition

This collection is a daring fusion of innovation and creativity, where dazzling golden details contrast against Seletti's signature zig-zag pattern.

IQOS ILUMA i Seletti Limited Edition
IQOS ILUMA i Seletti Limited Edition
    
 
 
 
 
 
 
 
 
 
 
   
         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   

More to your IQOS.

Celebrate your flair with these exclusive limited edition accessories.

Rings

Glossy, satin, and irresistibly bold make for eye-catching details.

IQOS ILUMA i Seletti Limited Edition

Wraps

Transform your IQOS ILUMA i PRIME into a work of art.

IQOS ILUMA i Seletti Limited Edition

Doors

Satin finishes and bold patterns to add a touch of style.

IQOS ILUMA i Seletti Limited Edition

Preorder accessories

Pure design mastery, making it a gift beyond extraordinary.

  • IQOS ILUMA i PRIME
  • IQOS ILUMA i
IQOS ILUMA i Seletti Limited Edition

IQOS ILUMA i PRIME

IQOS ILUMA i Seletti Limited Edition

IQOS ILUMA i

IQOS news and blog.

Learn more

Seletti Collaborates with IQOS: Bold Design Meets Innovation

Seletti, the bold design brand that reimagines everyday objects like lamps or mirrors, collaborates with IQOS for a more than eye-catching new collection.

IQOS and Seletti present 'Curious X: Sensorium Piazza' at Milan Design Week

At Milan Design Week 2025, IQOS presents with Seletti ‘CURIOUS X: SENSORIUM PIAZZA’, which merges the physical and digital worlds by reinterpreting the Italian piazza.

Meet the new IQOS ILUMA i x Seletti Limited Edition

Discover the new IQOS ILUMA i x Seletti Limited Edition: all the details about the devices and accessories from this unexpected collection.

Seletti Collaborates with IQOS: Bold Design Meets Innovation

Seletti, the bold design brand that reimagines everyday objects like lamps or mirrors, collaborates with IQOS for a more than eye-catching new collection.

Meet the new IQOS ILUMA i x Seletti Limited Edition

Discover the new IQOS ILUMA i x Seletti Limited Edition: all the details about the devices and accessories from this unexpected collection.

IQOS and Seletti present 'Curious X: Sensorium Piazza' at Milan Design Week

At Milan Design Week 2025, IQOS presents with Seletti ‘CURIOUS X: SENSORIUM PIAZZA’, which merges the physical and digital worlds by reinterpreting the Italian piazza.

Learn more