26-Nov-2025

What is IQOS: The IQOS Experience

Find your flow.
Follow your curiosity and enjoy real tobacco taste and cigarette-like satisfaction* with IQOS at your own pace. Meet the IQOS ILUMA i range

*3 months clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.

Unpack the better alternative.
Ready to move on from smoke, smell and ash? Put them in the leave-behind box and choose a smarter way to enjoy tobacco. Burning? Out of the picture. IQOS heats tobacco sticks, avoiding combustion and delivering real tobacco taste and satisfaction. Discover TEREA sticks

A clear way forward to shape up the smoke-free future
With on average 95% less harmful chemicals than cigarettes**, IQOS helps you move past what you don’t need.

Every story starts with an idea. For us, it began in 2008: give adult smokers who don’t quit the flavour and pleasure they know, minus the smoke, the smell, the ash.

**Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section on IQOS.com.

When science takes the spotlight.
Ready to step behind the curtain to learn more? Thanks to its advanced induction system, IQOS ILUMA produces on average 98% less carbon monoxide (CO) compared to cigarettes. Ready to make the switch and join millions of adult users who have switched to IQOS? Find out more about IQOS