TEREA packs.

What are TEREA tobacco sticks?

Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEMTM brings you improved draw, taste consistency from stick to stick, generous vapour and less lingering smell than ever before according to most consumers.

IQOS heated tobacco technology

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of tobacco experience. The all-new IQOS ILUMA with TEREA re-thinks the rules of heating tobacco. 

The innovative SMARTCORE INDUCTION SYSTEMTM heats the tobacco from within the TEREA stick, so your tobacco is heated not burned for an altogether better, cleaner and more pleasurable experience. 

Are TEREA sticks an alternative to smoking?

TEREA emit on average 95% lower levels of harmful chemicals than cigarettes*. TEREA with IQOS ILUMA offers a wide range of real tobacco flavours, whether you prefer rich and balanced or fresh tobacco blends, to give you new depths of sensorial experience.

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

Innovative technology enhances and elevates your tobacco moments, while intuitive features and customisation allows you to personalize your device to your tastes and needs. Plus with our round-the-clock online troubleshooting tools, expert care and exclusive experiences to unlock – enjoy support and privileges to inspire you.

So, if it’s an elevated, pleasurable, smoke-free tobacco experience you’re after, look no further. IQOS ILUMA can be a step away from cigarettes to a better alternative to continued smoking. This is IQOS ILUMA. This is NEXT LEVEL FORWARD.

What do TEREA sticks contain?

The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the TEREA stick and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more pleasurable experience.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com

*'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

See important information. 

An illustration showing what's inside a TEREA stick.

What TEREA flavours are available?

TEREA offers a wide range of real tobacco flavours, whether you prefer rich and balanced or fresh and aromatic blends, to give you new depths of sensorial experience.

Are TEREA compatible with IQOS 3?

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade. If you’re wondering why using a HEETS stick in your IQOS ILUMA doesn’t work, it’s because the IQOS ILUMA holder will not heat the tobacco in HEETS due to a different and more advanced heating principle.

Switch to better alternatives to continued smoking and leave cigarettes behind with the revolutionary new IQOS ILUMA induction heating system, to be used only with TEREA sticks.

IQOS ILUMA™  is designed to be used only with TEREA™  sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

See important information.