Celebrating 10 years of IQOS

Here at IQOS, we are excited to announce the launch of our newest heated tobacco device, IQOS ILUMA i PRIME. With 4 new smart features - Touch Screen, FlexPuff, FlexBattery, and Pause Mode - this device is our most advanced yet.  

To celebrate the occasion, we invite you to attend one of our launch events, where you will get the chance to learn all about its cutting-edge design. Coinciding with IQOS' 10th Anniversary, the event will look at how our devices have evolved over the years leading us to the innovation of IQOS ILUMA i PRIME. 

Introducing IQOS ILUMA i PRIME?

The IQOS ILUMA i PRIME is our latest device, providing a more flexible and adaptable tobacco experience compared to previous IQOS generations.  

The device is available in 4 colours: Garnet Red, Midnight Black, Breeze Blue, and Aspen Green. Excited to find out more? Allow us to take you on this discovery journey – learn more in our Explore the New IQOS ILUMA i PRIME Article. 

Looking to Buy IQOS ILUMA i PRIME?

You can buy IQOS ILUMA i PRIME online and in-store. Use our store locator to find your nearest IQOS shop. 

The device is priced at. 

Learn more about IQOS ILUMA i PRIME's technology and features.