4-May-2026

Win Electric Dreams or other Electric Surprises with IQOS ILUMA i and the new colour of IQOS ILUMA i, Electric Purple 

Start Dreaming Electric with IQOS ILUMA i Electric Purple  

Curiosity is Electric, and with IQOS ILUMA i Electric Purple, your spark could turn into unforgettable memories. It ignites from a colour, a touch, a vibration, a moment you can’t quite predict. Electric Dreams give you the chance to step in one of the once-in-a-lifetime adventures, each designed to turn curiosity into stories that are vibrant, contagious, and unforgettable. Beyond Electric Dreams, local electric surprises bring sparks, making your moments electric.   

Whether you’re an adult smoker new to IQOS or already an IQOS user part of the IQOS Club, this is your invitation to follow the spark, explore, and turn curiosity into experiences you’ll carry with you. Get ready to see where curiosity can take you!   

Terms and conditions apply  

What are the Electric Dreams?   

Electric Dreams are once-in-a-lifetime adventures, each designed to transform curiosity into unforgettable experiences. Vibrant, contagious, and unforgettable, these experiences are more than just rewards, they are moments where emotion, excitement and discovery collide.   

The Cargo-Karting – Coast of Portugal  

Electric in its boldness.

With sea, steel, and speed colliding off the coast of Portugal. 

Built for the curious who race in different roads.

The Beats Below Zero – Slovenia  

Electric in its contrast. 

Silence broken by digital sound, echoing through a cave in Slovenia. 

A once-in-a-lifetime concert carved for the curious who follow the beats into the cave.

Midnight Mirage – Morocco  

Electric in its spectacle.

Fire, bass and dreams rising together under  the desert stars in Morocco. 

A surreal stage for the curious drawn to rhythm and culture.

Sleep-in Symphony – Seoul

Electric in its intimacy. 

An orchestra performing not to wake you, but to lull you asleep in Seoul. 

A rare invitation for the curious, where stillness takes the spotlight.  

Coastal Rythm - Sharm El Sheikh

Electric in its rhythm.

Waves, lights, and gatherings blending into one vibrant summer pulse along Sharm El Sheikh.

A magnetic journey for the curious, where every night rises with energy and connection.

Summer Ease

Electric in its awakening.

Gentle waves, slow sunsets, and effortless summer nights drifting along Sahel’s coast.

A serene retreat for the curious, where every moment unwinds into light.

Discover how to participate in the raffle for your chance win one of these once-in-a-lifetime experiences on the Electric Dreams page.

Terms and conditions apply.  

How to Participate for a Chance to Win an Electric Dream  

- An adult smoker new to IQOS? If you are an adult smoker, play & win instant gifts, or purchase an IQOS ILUMA i Electric Purple or any other IQOS ILUMA i device and you can enter the raffle for winning one of the Electric Dreams. You can explore and buy your favourite device online:   

- IQOS ILUMA i PRIME Electric Purple

- IQOS ILUMA i Electric Purple  

- IQOS ILUMA i ONE Electric Purple

Or find your nearest store using the IQOS Store Locator

- Already part of the IQOS community? Complete the tasks so you can enter the draw for Electric Dreams through the IQOS Club and stay tuned for bi-weekly raffle curated prizes.

Terms and conditions apply.   

What Happens After Participating and When Will I Know if I Won?  

Once you’ve registered or taken the necessary steps to participate in the Electric Dreams raffle, IQOS will reach out to let you know if you won one of the Electric Dreams.

Your spark of curiosity could turn into an experience or surprise that’s truly unforgettable, so stay tuned and be ready to embrace the moment when it comes.

This product is not risk-free and provides nicotine, which is addictive. Only for use by adult smokers.