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HEETS tobacco sticks

HEETS tobacco sticks are designed to last for the same amount of time and puffs as cigarettes. You can enjoy up to 14 puffs or about 6 minutes, whichever comes first.
The HEETS tobacco sticks are designed specifically for IQOS devices. We’ve engineered the perfect length, diameter and design to fit into the IQOS Holder and deliver tobacco satisfaction every time.

HEETS tobacco sticks taste different to cigarettes because the tobacco is heated rather than burned. By heating the tobacco, the true taste is released.

HEETS tobacco sticks are made from blended tobacco, specially chosen to give you the tobacco taste and satisfaction you’ve come to enjoy, with less risk.

Yes, HEETS tobacco sticks contain nicotine, which is addictive.

Nicotine is naturally present in the tobacco used in HEETS. It’s released in the tobacco vapour that’s generated when you use an IQOS device.

Ultra-compact and precisely designed, HEETS consistently deliver tobacco taste, satisfaction and pleasure when heated with your IQOS device.

The tobacco part contains carefully selected, finely ground and specially prepared tobacco that delivers the true taste of real tobacco when heated.

The non-tobacco part is made up of:

• A cooling plug made of corn-based material that’s also used in the medical, food and drinks industries

• An air flow chamber that’s designed to hold the tobacco plug in place and transfer the aerosol to the cooling plug

• A protective aluminium wrap which helps to deliver a consistent taste experience, and

• A cellulouse acetate filter that’s similar to the mouthpiece filter of a cigarette.

If you’re finding it hard to insert your HEETS stick, please check to see if:

• there’s any tobacco residue left in the Holder

• the heating blade is clean, and

• the Holder cap is fully closed.

Then try pre-heating the IQOS Holder before you insert the HEETS tobacco stick.

If you have a IQOS 2.4, IQOS 2.4 PLUS,  IQOS 3 or IQOS 3 DUO device:

• Press the Holder button to start heating

• Wait for two to three seconds

• Gently insert the tobacco stick

If you have a IQOS 3 MULTI  device:

• Open the lid

• Press the button to start heating

• Wait for two to three seconds

• Gently insert the tobacco stick

If you’re still finding it hard to insert your HEETS stick, get in touch with our Customer Support , visit your nearest IQOS store or ask an IQOS coach to visit you.

If the tobacco plug is stuck in your cap, you can remove it by gently tapping the cap on a hard surface to extract the tobacco plug, or by using a cleaning pin.

If you use the cleaning pin, push the rod outward from the bottom part of the cap.

To stop tobacco getting stuck in your device, make sure you always lift up the cap before you take out the user HEETS tobacco stick.  

For any assistance, please, contact our Customer Care:

By email:

Live Chat, Facebook or Twitter

Tobacco heatsticks are available in different retail stores.  Click in the Stores section to find their location.
They are tobacco products that, when heated and not burnt, produce an aerosol. They contain nicotine which is addictive and not risk-free.