Discover IQOS ILUMA.

Our best heated tobacco devices ever with revolutionary induction technology. For tobacco experience like never before.

An IQOS ILUMA device, an IQOS ILUMA ONE, and an IQOS ILUMA PRIME device.

The IQOS ILUMA generation heated tobacco devices gently heat the tobacco inside the TEREA tobacco sticks with the revolutionary SMARTCORE INDUCTION SYSTEM™. Innovative, for the first time, no tobacco residue and no need for cleaning.

A jade green IQOS ILUMA PRIME Holder and a pocket charger.

New IQOS ILUMA PRIME

Refined
and advanced.

Tobacco experience at the highest level.

Buy IQOS ILUMA PRIME

New IQOS ILUMA

Effortless
and Familiar.

Iconic design meets advanced technology.

Buy IQOS ILUMA

IQOS ILUMA Holder in open form with ILUMA Holder and TEREA Stick

New IQOS ILUMA ONE

Pocket-sized and
ideal on the go.

No interim charging. Ideal for on the go.

Buy IQOS ILUMA ONE

IQOS ILUMA and TEREA tobacco sticks are the perfect combination of real tobacco and revolutionary technology. For a tobacco experience with no cleaning required.

What are TEREA tobacco sticks?

TEREA tobacco sticks were specially developed for IQOS ILUMA. They offer you a unique tobacco variety, as you already know from HEETS: from intense and toasted to fine and soft. Find the tobacco flavor that suits you.

Discover TEREA

TEREA tobacco sticks are exclusively intended for use with IQOS ILUMA. Do not use TEREA tobacco sticks with previous IQOS heated tobacco devices (ORIGINALS or older) as this may cause damage to the device. IQOS ILUMA cannot be used with HEETS tobacco sticks. TEREA tobacco sticks contain sharp metal parts that can cause serious injuries if swallowed.

Do not disassemble TEREA tobacco sticks, never swallow them and always keep them out of the reach of children. Do not insert the IQOS ILUMA Holder into chargers of previous IQOS heated tobacco devices and vice versa. You can find more information here.