Discover IQOS.
WELCOME TO A SMOKE FREE FUTURE
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
IQOS offers real satisfaction without smoke and cigarette smoke smell getting in the way, so you can enjoy more of these moments.
Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you embrace pleasure in your routine. Make the most of your favourite moments and savour new tastes.
We choose better together.
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes. *
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes. **
Unlike cigarettes, IQOS has no lit end and no second-hand smoke.
All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes. *
* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.
Science meets dedication
More than 400 scientists are working on state-of-the-art heated tobacco systems and vaping devices for adult smokers to provide them with a better choice than continued smoking.
Simple ways to switch.
I IQOS BECAUSE...
Discover why millions of adult smokers around the world use IQOS. *
Satisfying
IMPORTANT INFORMATION: IQOS ILUMA is not risk-free.
No tar *
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.
No smoke **
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important information on IQOS.com.
