What is IQOS
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better satisfying alternatives to continued smoking with our range of smoke-free products.
Important information: IQOS is not risk free
TOGETHER.
FORWARD.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
IQOS ILUMA PRIME
New
Next level experience.
Our most refined and advanced device ever.
Taste of real tobacco. Improved draw. Generous vapour.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. See important information.
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA PRIME
Refined and advanced.
New
IQOS ILUMA
Effortless and enjoyable.
New
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
Find your preferred taste.
Next level flavour.
With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed.
Keep out of reach of children.
I IQOS BECAUSE...
Discover why millions of adult smokers around the world use IQOS. *
Satisfying
IMPORTANT INFORMATION: IQOS ILUMA is not risk-free.
No tar *
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.
No smoke **
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important information on IQOS.com.
Next level choice.
Mix and match as you go. Discover our widest range of accessories ever.