Discover TEREA.
Next level pleasure.
Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEMTM brings you improved draw, taste consistency from stick to stick, generous vapour and most consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS.*
* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
Visit Important information.
TEREA Unwrapped.
Made for IQOS ILUMA.
Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.
More TEREA flavours to explore
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.
Meticulous care at every step
Our mission
At every step, TEREA for IQOS ILUMA has been planned with precision to deliver the best tobacco experience yet.
Quality checks
The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.
The final product
During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.
Simple ways to
switch.
Try IQOS
Try IQOS ILUMA at home, have in-store guided trials, introduction to TEREA flavours, guidance, and support.