IQOS - Heated tobacco
Real alternatives. Real satisfaction.
Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment. Real advanced alternatives to smoking that bring you taste satisfaction and less risk to your health than continuing to smoke. *
* Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.
Important information: IQOS ILUMA is not risk-free, and provides nicotine which is addictive.
I IQOS BECAUSE...
Discover why millions of adult smokers around the world use IQOS. *
Satisfying
IMPORTANT INFORMATION: IQOS ILUMA is not risk-free.
No tar *
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.
No smoke **
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
See Important Information on IQOS.com.
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.
See Important information on IQOS.com.
Our heating technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.
Find your preferred taste.
Do not use IQOS ILUMA™ and TEREA™sticks with previous IQOS generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.
Simple ways to switch
Try IQOS
Try IQOS ILUMA at home, have in-store guided trials, introduction to TEREA flavours, guidance, and support.