Discover IQOS ILUMA
Next level forward
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.
Most advanced device
Intuitive by design, effortless and clean.
Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
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The SMARTCORE INDUCTION SYSTEM™ technology
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, produces less smell than cigarettes* and no need to clean the device after use.
* 93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA PRIME
Refined and advanced.
New
IQOS ILUMA
Effortless and enjoyable.
New
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information
Simple ways to switch
Try IQOS
Try IQOS ILUMA at home, have in-store guided trials, introduction to TEREA flavours, guidance, and support.