More of what you love

Pleasure. It's important to all IQOS users. Those moments we look forward to, whether on your own or shared with others.

An artist using her IQOS device.
An artist painting while holding an IQOS device.

It’s about pleasure

A change in perspective opens the door to new pleasures. New possibilities. New moments. New connections.

IQOS offers real tobacco taste and satisfaction without cigarette smoke and smell getting in the way, so you can embrace more of what you love and be able to do all with those who matter most to you.

IMPORTANT INFORMATION: This product is not risk free and provides nictotine, which is addictive. Only for use by adults 21 years old and above.

Share your IQOS Story

We all have a unique story to tell. And we’d like to know yours. Connect and share with fellow IQOS users who are going through the same journey.

Share your story

A collage of images showing IQOS products.
Burnt sausage on a fork compared to a clean IQOS HEETS stick in IQOS 3 DUO holder.

Real tobacco taste and satisfaction

IQOS uses and heats tobacco sticks that contain real tobacco - unlike e-cigarettes that use liquid.

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