E-Cigarette Liquid vs. HEETS™ Heated Tobacco Sticks

Electronic cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult (21+) smokers who would otherwise continue to smoke or use other nicotine containing products. These smoke-free products accomplish this by eliminating combustion, which occurs when tobacco burns, such as when a cigarette is lit. 

However, the way that e-cigarettes vs heated tobacco products deliver this distinction over cigarette smoking is quite different. Electronic cigarettes use e-liquid, while heated tobacco devices use tobacco sticks with real tobacco inside. 

What are e-cigarette liquids?

Electronic cigarettes do not use real tobacco. Rather, they utilize e-cigarette liquid, sometimes also called e-cig liquid, e-liquid, or vaping juice. E-liquid often comes in a variety of flavors. E-liquids may or may not contain nicotine, which could be naturally-based or synthetically derived).

What are HEETS™ Tobacco Sticks?

Unlike e-cigarettes, IQOS heated tobacco devices use HEETS™ tobacco sticks – which are made from real tobacco and are processed and formed in specific ways to work seamlessly with their corresponding devices. HEETS™ are to be used with IQOS heated tobacco devices.

HEETS™ are made of real, processed tobacco leaf, and therefore, contain real tobacco flavor. They are specially designed to last around 14 puffs, which is about the same amount of time as a cigarette. HEETS™ tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally present in tobacco. 

What’s the difference between HEETS™ and e-liquids?

The main difference between HEETS™ tobacco sticks and e-liquids is in the overall experience. 

E-liquid is drawn from a disposable cartridge or the tank of the electronic cigarette and put into contact with a battery-powered heating component. Heating the liquid makes it evaporate, and when that happens, vapor can be drawn from the device through a mouthpiece. There is no smoke nor ash created, only the vapor. The adult (21+) user of the product is able to taste the specific flavor of the e-liquid that was used. 

HEETS™ tobacco sticks, on the other hand, are inserted into IQOS heated tobacco device and heated to specific temperatures. With IQOS, HEETS™ are heated from the inside using a special heating blade. The heating temperature is controlled to reach 350 degrees C, which provides a high quality tobacco experience with no fire, no ash, and no cigarette smoke. Only a vapor is created. 

While both options have their differences, the most important thing that using HEETS™ or e-liquids have in common is this: they are both alternatives to smoking for adult (21+) smokers. If you are an adult (21+) smoker who would otherwise continue to smoke or use other nicotine containing products, and you are looking for a smoke-free alternative that does not involve tobacco, e-cigarettes and e-liquids may be of interest to you. However, if you are looking for a smoke-free tobacco experience that has a similar ritual and taste profile of smoking, IQOS is a better choice than continued smoking. Important information: IQOS is not risk-free.

Explore all our HEETS™ flavors.