Curious about the benefits of IQOS?
Swipe to discover why 32.2 million adult smokers have switched over to IQOS.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
IQOS ILUMA and TEREA, a new way to tobacco pleasure
With IQOS ILUMA, experience improved draw, taste consistency, generous vapor and less lingering smell than ever before with every TEREA stick it is used together with.
IQOS ILUMA is designed to be used with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks.
This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.
See Important Information.
What IQOS users have to say
Take it from them, real people who’ve discovered real satisfaction.
FAQs about IQOS
IQOS is an electronic device that heats tobacco instead of burning it, which allows you to experience the real tobacco taste with no fire, no ash, and less smell than cigarettes. When heating tobacco, it delivers nicotine which is addictive and isn't risk free.
IQOS is not a vape product, IQOS is also not an electronic cigarette.
Both IQOS and vape produce nicotine-containing aerosol without ash and smoke. However, IQOS heats real tobacco while vape vaporize e-liquid with nicotine.
The best alternative for smokers who would otherwise continue to smoke is to use the product that provides a level of satisfaction that enables them to completely switch from cigarette smoking.
The crucial difference between cigarettes and IQOS is the way the tobacco is used.
In the case of cigarettes, the tobacco is lit and burned. In IQOS, on the other hand, real tobacco is only heated by a heating blade.
In a cigarette, the combustion process produces ash and cigarette smoke.
IQOS is different: The tobacco heater releases the real tobacco taste and nicotine by constant heating with the SMARTCORE INDUCTION SYSTEM, but without fire, ash, and cigarette smoke smell.
Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So, it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,” is becoming an alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell.
IQOS is not risk-free and delivers nicotine, which is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.
