The science and vision behind IQOS.
IQOS heated tobacco is the combination between science, technology and vision.
Science behind heating tobacco
We believe in science. To this effect, we recruited scientists to work on an important idea: developing a smoke-free alternative. Hundreds of scientists and engineers at PMI's global Research and Development centres in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats and not burns tobacco.
Why heating is better.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a smoke-free alternative.
With IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology and IQOS HeatControl technology, it prevents tobacco from burning, which means there is no fire, ash and smoke to worry about.
IQOS doesn't burn tobacco.
IQOS heats tobacco without burning it. This means it doesn't produce fire, ash or smoke.
IMPORTANT INFORMATION: IQOS is not risk-free. It delivers nicotine which is addictive.
IQOS vs Vape
Vape heats liquid, IQOS heats tobacco stick. Unlike vape products, IQOS is an electronic device that heats tobacco for a cleaner experience. This means, there is no fire, ash and smoke.
More reasons to switch to IQOS
Learn about our scientific asssessment journey and clinical studies to switch to IQOS today.
IQOS Research
Products.
