At Philip Morris International, we developed an alternative to cigarettes backed by our IQOS HeatControl ™ Technology.
Heating tobacco, rather than burning it, may seem like a small change - but it redefines the tobacco experience. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco.
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IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks.
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