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What is the difference between cigarettes and IQOS?

The key difference between cigarettes and IQOS is the way the tobacco is used.
With cigarettes, the tobacco is ignited and burned. With IQOS, real tobacco is only heated via a heating blade.

The combustion process in cigarettes produces ash and cigarette smoke. IQOS is different:
The tobacco heater releases the flavor of real tobacco as well as nicotine through steady heating via HeatControl™ technology, yet entirely free of fire, ash, and the smell of cigarette smoke.
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