Why IQOS heated tobacco is an alternative for adult smokers.

Alternatives for Smokers 27/08/2020

Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So, it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,” is becoming an alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell. IQOS is the #1 heated tobacco product1 and thousands of adult smokers around the world convert to IQOS every day2.

IQOS & HEETS: Fewer harmful chemicals & no cigarette smoke smell

There are many reasons to smoke HEETS instead of cigarettes. Besides using real tobacco, IQOS emits, on average, 95% lower levels of harmful chemicals compared to cigarettes3. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

What’s more, IQOS is less likely to bother people around you, as it produces no cigarette smoke. It also leaves less lingering smell on hands, clothes and hair. This makes IQOS an alternative to cigarettes and the reason why more than 10 million adult smokers worldwide have already chosen to switch to IQOS and leave cigarettes behind4.

How is heated tobacco different from other smoking alternatives?

Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products have alternatives available to them.

Our heat-not-burn device IQOS heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn’t create cigarette smoke and ash.

Similar to heated tobacco products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS and HEETS, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.

HEETS & nicotine

Since IQOS uses tobacco, IQOS also contains nicotine. Nicotine is addictive and is not risk-free. However, it is not the primary cause for the diseases induced by smoking. The primary reason for those diseases is associated with the harmful and potentially harmful chemicals released from the combustion of tobacco in a cigarette. Since IQOS is an alternative to smoking that works without combustion, it has an enormous advantage: with its heat-not-burn technology, it produces fewer of those harmful and potentially harmful components.

The various flavors of HEETS sticks

Made to be used with our heat-not-burn device IQOS, HEETS offer a tobacco experience without the cigarette smoke, ash and fire that come from smoking cigarettes. So IQOS adult users can focus more on their moment and the taste.

A modern twist on tobacco classics, HEETS come in a range of flavor experiences from rich to refined, including tobacco with new aromatic blends to suit every IQOS adult user’s taste palate. HEETS can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations, whereas a higher one stands for richer tastes.

Some of the most popular heated tobacco flavors among IQOS legal age users include the HEETS Amber Selection, a rounded, toasted tobacco blend layered with lightly scented woody and nutty aroma notes. Another popular heated tobacco flavor choice is the HEETS Yellow Selection , a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes. Explore all our HEETS flavors.

We know that IQOS legal age users love to explore new taste sensations. That’s why we are constantly expanding our variety of HEETS, so that there is a heated tobacco flavor or taste experience for every IQOS legal age user to discover.

Discover IQOS

HEETS taste test

Try IQOS and HEETS for 30 days at home for free and receive as a new customer 3 of our HEETS flavors. During your trial month you can in addition to the free trial packs also of course try the tastes of our other HEETS Selections like the HEETS Amber taste, the HEETS Bronze taste and the HEETS Teak taste with your IQOS device. Return your device at any time during the free month. 

Try IQOS now for free

PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).

2 Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

3 Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

4 PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.

Recommended reading

How heated tobacco devices work.

In this article you can find out how tobacco heaters work and what the switch to IQOS entails.

Technology & Research 25/09/2020

Heated Tobacco Varieties & Comparisons.

Explore heated tobacco and its varieties, what they are and how they compare to each other.

Alternatives for Smokers 19/08/2020

Alternatives to Smoking Cigarettes.

The new alternatives to conventional cigarettes enable tobacco taste without cigarette smoke odor and ashes.

Technology & Research 08/10/2020