Together Forward

TOGETHER. FORWARD.

Change starts with the smallest of steps. 

Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment, but with no smoke or ash, it is the pleasure of IQOS which helps you to proceed.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

A man showing people a dish he's just cooked.

More of what you love

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More of what you love

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An artist painting while using her IQOS device.

Supported steps of progress

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Supported steps of progress

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Friends at a housewarming party, one smoking IQOS.

Our movement to participate

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Our movement to participate

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A drag queen with an IQOS device.

IQOS testimonial

“Switching from normal cigarettes to IQOS was absolutely without problem, I wouldn't light a cigarette now. I appreciate the most zero smell and no ash :-)."


Dagmar

Share your story and inspire others

The IQOS community has more than 14,7 million* adult smokers who switched from cigarettes* – all with a unique story to tell. And we’d like to know yours. Tell us why you use IQOS and inspire others.

Share your story

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.​

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* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Important information: IQOS is not risk free, it delivers nicotine which is addictive.

Try IQOS

Try IQOS device and discover the taste of real tobacco.

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A smiling man holdiing an IQOS device.