Discover new opportunities and perspectives.

Friends at a housewarming party, one holding an IQOS device.
A  group of friends, one using an IQOS device.

It’s about progress

We all strive to create a better future. For ourselves, and for the people around us.

If you’re an adult smoker (18+) looking for a better choice than continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world who are already on that same journey.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.   

Share your IQOS Story

We all have a unique story to tell. And we’d like to know yours. Connect and share with fellow IQOS users who are going through the same journey.

Share your story

A gold IQOS device in its holder in a person's hand.
Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

IQOS heats the tobacco and does not burn it.

IQOS HeatControl™ Technology heats tobacco instead of burning it to deliver real tobacco taste satisfaction, no fire, no cigarette smoke, no ash, and less smell compared to cigarettes.

Learn more

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.