IQOS ILUMA i and ZYN Bright Green bring smoke-free innovation to Sinulog 2026

Cebu comes alive every January to the rhythm of drums, culture, and boundless energy.

This Sinulog season, that same spirit of movement and modern celebration finds a new expression as IQOS ILUMA i officially launches in Cebu, ushering in the next generation of heated tobacco technology – alongside the debut of ZYN Bright Green.

Designed for adult smokers seeking better alternatives, IQOS ILUMA i redefines the experience with cutting-edge technology that’s cleaner, seamless, and intuitive. At the heart of its innovation is a standout feature: the ability to pause when not in use and restart whenever you choose – perfect for a festival where one flows between dancing, parades, and spontaneous celebrations. Indeed, IQOS ILUMA i complements the modern Cebuano lifestyle – sleek, effortless, and always in tune with the moment. It’s innovation that moves with you, whether you’re weaving through Sinulog crowds or dancing into the early hours of the night.

Launching alongside IQOS, ZYN Bright Green takes center stage this Sinulog season, bringing a bold, refreshing twist to Cebu’s most vibrant celebration. Designed for adult nicotine users seeking a smoke-free alternative, Bright Green delivers a zesty and refreshing flavor that matches the energy of the Sinulog festival – perfect for those weaving through colorful parades, dancing to the rhythm of drums, or hopping between street parties. With no smoke, no odor, and no interruptions, ZYN offers simple and convenient nicotine enjoyment, and the freedom to celebrate without compromise.

On Friday, January 16, the Sinulog weekend officially kicks into high gear with simultaneous DJ-led activations across Cebu’s hottest nightlife destinations. From intimate club nights to large-scale festival energy, IQOS and ZYN will be right at the heart of Cebu’s most electric celebrations. Watch IQOS set the biggest party of the Sinulog weekend at CORE, DOT, and TAGU and expect immersive experiences with ZYN at Dosage, Ten/Ten and LYVE Festival.

Adult consumers can try and experience a smoke-free lifestyle with IQOS and ZYN, at www.iqos.com, www.zyn.com, IQOS Stores, and major convenience stores in Cebu.

Important Information: This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

IQOS are only for adult smokers who otherwise wish to continue to use tobacco or nicotine containing products.