Rethink Tobacco

Taste the difference

HEETS™ made for IQOS

IQOS and HEETS™ are the perfect combination to enjoy the real taste of tobacco.

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HEETS™ is a completely new way to enjoy tobacco and is designed to be used with IQOS.

With a wide range of classic tobacco blends, fresh new options and exciting new aromatic blends, you are sure to find one that satisfies your taste palate.

With HEETS™ the tobacco is heated, not burned. HEETS™ provides real tobacco taste and  satisfaction with no cigarette smoke, no ash, and less smell compared to cigarettes.

HEETS™ is a completely new way to enjoy tobacco and is designed to be used with IQOS.

With a wide range of classic tobacco blends, fresh new options and exciting new aromatic blends, you are sure to find one that satisfies your taste palate.

With HEETS™ the tobacco is heated, not burned. HEETS™ provides real tobacco taste and  satisfaction with no cigarette smoke, no ash, and less smell compared to cigarettes.

Machinery to produce HEETs

How we make HEETS™

Meticulous care at every stage of the journey means HEETS™ and IQOS deliver a totally new experience of tobacco taste and flavor.

To guarantee maximum taste and flavor, the superior quality tobaccos selected for HEETS™ are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.

Only tobacco of a sufficiently high standard pass every step of our process and are turned into HEETS™. The final result is an extraordinary array of classic tobacco blends, fresh new options and surprising new aromatic blends. Whatever your taste, IQOS and HEETS™ promise you the perfect tobacco experience.

Try IQOS at Home*

Discover the taste of real tobacco that’s heated, not burned. Choose an IQOS device that suits your lifestyle.

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*For adult smokers at least 18 years old and above who would otherwise continue to use tobacco or nicotine containing products. Terms and conditions apply.