Benefits

Discover the benefits of IQOS device

Finally, an alternative that sets us apart from cigarettes, allowing you to truly enjoy the true taste of real tobacco - with no fire, no ash and less smell than cigarettes. This product is not risk free and is addictive. Only for use by adults at least 21 years old and above.

BENEFITS

Experience real tobacco

If you are looking for an alternative to smoking, IQOS is a better choice than cigarettes. Experience real tobacco, along with benefits that smoking cigarettes just cannot provide. Important information: This product is not risk-free and is addictive. Only for use by adults 21 years old and above.

TRY IQOS

Discover HeatControl™ Technology

HeatControl™ Technology is what sets IQOS apart from cigarettes. 

IQOS heats, not burns the tobacco. The blade inside IQOS heats the tobacco in the HEETS™ up to 350°C. This heating process releases a non-smoke aerosol with no ash and less smell than cigarettes.

No cigarette smoke

Leave smoke behind. Way behind. With IQOS, tobacco is not burned so no smoke is produced. The heating of tobacco with IQOS produces a non-smoke aerosol that dissipates more quickly.

Our IQOS family

Explore our selection of IQOS devices.

You might be wondering; “Which IQOS is right for me?” Thankfully, you’ve got options.

IQOS 3 DUO

Elegant and rapid charging providing two consecutive uses
EXPLORE Submit IQOS 3 Duo Gold

IQOS 3 MULTI

Compact, all-in-one, pocket-sized solution that enables up to 10 uninterrupted uses
EXPLORE Submit IQOS 3 Multi

IQOS 2.4 Plus

Classic, intuitive and user-friendly
EXPLORE Submit IQOS 2.4 Plus
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Yours in so many ways

With hundreds of different customization options and accessories, your IQOS device is ready to easily integrate into your life to make it truly yours. 

PERSONALIZE YOUR IQOS
IQOS HeatControl ™ heating mechanism

IQOS science & technology

HeatControl ™ technology heats tobacco up to 350 ° C, instead of burning it, giving you the true taste of tobacco. IQOS offers you the best when it comes to science and technology.

GET THE FACTS ABOUT IQOS

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives

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IQOS technology experts