New horizons without smoke and smoke smell
New horizons without smoke and smoke smell
Try it first, buy later
IQOS is a smoke-free alternative to cigarettes that heats tobacco at a lower temperature, so combustion doesn’t happen.
No cigarette smoke smell- No ash, cleaner experience
- Real tobacco taste
What is IQOS Free Trial Program?
Take your first step in exploring a smoke‑free alternative with the IQOS Free Trial, available in IQOS stores. Experience IQOS firsthand and discover the difference for yourself.
Try IQOS with expert guidance on usage, features, and available variants – so you can explore and understand the experience before deciding if it’s right for you.
The IQOS Free Trial is available only to adults aged 18 years old and above who smoke or who would otherwise continue to use tobacco or nicotine‑containing products.
Discover why 33.8 million* adult smokers have switched over to IQOS.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
Frequently Asked Questions
The IQOS Free Trial is available only to adults aged 18 years old and above who smoke or who would otherwise continue to use tobacco or nicotine‑containing products. Participants must also have a verified government‑issued ID (GIID) to avail of the IQOS Free Trial.
The IQOS Free Trial is free of charge. Simply visit any IQOS store to experience it with guidance from our IQOS Experts.
No. The IQOS Free Trial is an in‑store experience only. Devices used during the trial remain in the store and are provided solely for guided trial purposes.
No purchase is required. The IQOS Free Trial is meant to help you explore and understand IQOS – with no obligation to buy.
If you decide IQOS is right for you, our IQOS Experts in store will assist you in choosing and purchasing your own device and TEREA variants.
