Man holding an IQOS ILUMA i holder outdoors, showcasing a modern smoke-free lifestyle product.

New horizons without smoke and smoke smell

New horizons without smoke and smoke smell

Try it first, buy later

Visual comparison of burning vs heating tobacco, showing cigarette ash on red background and heated tobacco residue on blue background.

Visual comparison of burning vs heating tobacco, showing cigarette ash on red background and heated tobacco residue on blue background.

IQOS is a smoke-free alternative to cigarettes that heats tobacco at a lower temperature, so combustion doesn’t happen.

  • Tick 1No cigarette smoke smell
  • Tick 2No ash, cleaner experience
  • Tick 3Real tobacco taste

What is IQOS Trial Program?

Take your first step into a smoke-free future with the IQOS Trial Program — now available exclusively in IQOS stores. Experience IQOS for 7 days and discover the difference for yourself.

Borrow an IQOS trial kit, try it at your own pace, and see how it can change the way you enjoy tobacco — without paying the full price upfront.

Get a personalized IQOS experience with the help of our experts in-store.

Reasons to Try IQOS

Swipe to discover why 32.2 million* adult smokers have switched over to IQOS.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

Frequently Asked Questions

The IQOS trial kit is only Php 320 and available in any IQOS Store near you.

Your trial kit includes:

  • 1 IQOS ILUMA device (Holder & Pocket Charger)
  • 1 Charging Cable
  • 3 TEREA packs
  • Guides to help you begin your smoke-free journey

After 7 days, simply return the IQOS trial kit to the same IQOS store where it was availed from.

Just return your IQOS trial kit and our IQOS experts in-store will be happy to assist you in purchasing your very own IQOS and continue your smoke-free journey.