Supported steps of progress

We look forward. We keep moving. We IQOS

A gold IQOS device next to a bowl of fruit.
A gold IQOS device and holder.

It’s about progress

We all strive to create a new future, for ourselves, and for the people around us. 

If you’re an adult smoker looking for an alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.

*IQOS user panels and PMI Market Research. Status as of September 2020. 

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

IQOS doesn’t produce Tar*

*Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar”.

Learn more

A package containing a gold IQOS device and holder.

Experience IQOS

Experience an IQOS device for 14 days and discover the taste of real tobacco heated, not burned.

Experience IQOS