TOGETHER. FORWARD.

Change starts with the smallest of steps.
If you’re an adult smoker ready to move on to an alternative to continued smoking, IQOS is by your side. Offering an Advanced Smoke-Free Alternative to deliver true tobacco taste experience, but with no smoke or ash, it is our pleasure to help you to proceed.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

An IQOS device.

More of what you love

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A gold IQOS device on the seat of a wooden chair.

Supported steps of progress

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A gold IQOS device and holder next to a bowl of fruit.

Our movement to participate

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An IQOS device next to a glittery high heeled shoe.

Experience IQOS

Experience an IQOS device for 14 days and discover the taste of real tobacco heated, not burned.

Experience IQOS